- Mercedes-Benz UK registers 102,757 new cars in FY 2024, an increase of 17 percent compared
with FY 2023, marking the brand’s best full-year performance in the UK since 2020 - Significant growth of 27 percent in the private retail channel reinforces the success of the Agency
model, which sees customers transact directly with Mercedes-Benz UK through Agent partners - Strong demand for electrified Mercedes-Benz models: registrations of battery electric cars and plug-in
hybrids increase by 26 and 29 percent respectively in the private retail channel - Mercedes-Benz UK looks ahead to 2025, and the world premiere of the all-new CLA. Models based
on the new MMA platform will set new standards in range, efficiency, and charging speed
13 January 2025. Milton Keynes, United Kingdom. Mercedes-Benz UK registered 102,757 new cars in 2024,making it the brand’s best year for new UK car registrations since 2020.
The 17 percent increase compared with 2023 (87,782 registrations) was largely driven by encouraging market-wide demand for our existing portfolio of electric (EV) and plug-in hybrid (PHEV) models (up 19 and 40 percent respectively). Newly launched models, such as the CLE and E-Class, also performed well.
Registrations of EV and PHEV models in the private retail channel grew by 26 and 29 percent respectively, signalling a high degree of confidence in Mercedes-Benz as a manufacturer of luxury, electrified passenger cars. Overall growth of 27 percent in the private retail channel further reinforces the success of the Agency model, implemented by Mercedes-Benz UK in January 2023.
Olivier Reppert, Chief Executive Officer and Managing Director, Mercedes-Benz UK, said: “I’m incredibly proud of the team at Mercedes-Benz UK and our network partners for this encouraging performance. It highlights the success of our pioneering Agency sales model and the inherent desirability of our cars.
Demand for our existing electric and plug-in hybrid models was especially strong, which is very encouraging
as we approach the world premiere of the new CLA in 2025. This model is the first of an all-new family of cars, signalling a new chapter for the entry segment at Mercedes‑Benz.”
The new Mercedes-Benz CLA will set new standards in range, efficiency, and charging speed, offering customers a choice between an advanced electric drivetrain and a high-tech electrified combustion engine. In addition to the world premiere of the new CLA, 2025 will also see the local market introduction of performance models from Mercedes-AMG such as the E 53 HYBRID 4MATIC+ and CLE 53 4MATIC+ Cabriolet.
About Mercedes-Benz AG
Mercedes‑Benz AG is part of Mercedes‑Benz Group AG with a total of around 170,000 employees worldwide and is responsible for the global business of Mercedes‑Benz Cars and Mercedes‑Benz Vans. Ola Källenius is Chairman of the Board of Management of Mercedes‑Benz AG.
The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes‑Benz brand with Mercedes‑AMG, Mercedes‑Maybach, and G‑Class with their all-electric models. The Mercedes me brand offers access to the digital services from Mercedes‑Benz.
Mercedes‑Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In its two business segments, Mercedes‑Benz AG is continually expanding its worldwide production network with around 35
production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on
three continents.
As sustainability is the guiding principle of the Mercedes‑Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is the sustainable business strategy of the Mercedes‑Benz Group. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at
the entire value chain.
About Mercedes-Benz in the UK
Mercedes-Benz UK is the sales and marketing organisation responsible for all Mercedes-Benz Cars and services in Britain.
As well as selling cars, parts, and services, the company runs Mercedes-Benz World at Brooklands – a brand experience centre in Weybridge, Surrey. Mercedes-Benz World has welcomed over three million visitors since it opened in 2006.
The UK is also home to Mercedes-Benz High Performance Powertrains and the Mercedes-AMG PETRONAS Formula 1™ team.
–Mercedes Benz Press Release dated Jan 13, 2025
